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Business Coach Odette Peek Laurie discusses what you stand for.


What do you stand for?

Why do you do what you do? What’s your purpose?

This was the question that got me thinking about what I really wanted to create for my life and for my business. (Thank you Matthew Goldfarb of Corporate Renegade. I attended his seminar “What do you Stand For?” in Orlando, Florida.)

Taking a stand means doing whatever you need to do to make something happen. Being an advocate. It means ‘Owning’ who you are and shouting it out to the world without giving a F*$% what other people think. (Think Lady Gaga).

That is passion. That is your purpose and that is the reason why you do what you do. It’s about scratching your own itch.

It’s also about Money. Money is the root of all that is good and many of you feel ashamed about what money means to you, so you dummy it down. I know I used to as well.

Here’s the thing about money: Money changes the world, wealthy people change the world, and poor people do not.

Even Mother Theresa used money to change the world. She knew how to ask for the money from the people that had it, so that she could go out and change the lives of millions of people. Using other people’s money is a very crafty way of getting what you want and she was amazing at it.

So are you amazing at what you do? I know you want to change the world, but you can’t until you change your world first. Then you have to be amazing at it.

How you become amazing at what you do is really quite simple. It comes from knowing a whole bunch of things and ‘owning’ them. ‘Owning’ it means you embody your rules, your values, your beliefs. It is the foundation of who you are.

To know what you stand for you need to know:

  • · Who you are and what you want to be
  • · your personal core values
  • · your business core values
  • · your purpose
  • · your manifesto
  • · your big picture
  • · who your audience is
  • · your reference points
  • · what your itch is…

I am taking a stand for you to take a stand for others. Be willing to crack a few eggs in the process (thanks Larry Winget). Contact Odette today at www.businesswomenontop.com








May 30, 2013 |

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